Where else to kick-off our Linen The Dream blog than Positano, it’s a key linen destination that you’ll dream of for a long, long time after being there.

Situated on the Amalfi Coast (approximately 60km from Naples), it’s a classic combination of beautifully coloured buildings stacked onto the steep mountainside, overlooking turquoise water and the array of fishing boats and megayachts that float off the coast.

It’s the perfect place to enjoy the views, the great food and wine all whilst letting the breeze of the Mediterranean lightly caress your linen uniform.

So here’s our tips for Linen the Dream in Positano:


High Rollers:

Il San Pietro di Positano

Set on top of a cliff face, this is pure luxury. The photos can give you a pretty clear idea of what it’s like!

Le Sireneuse

The world-famous hotel doesn’t disappoint. The perfect location matched with luxury and a Michelin Star restaurant.

Great hotels at a good price:

Hotel Conca D’Oro The hotel is located further up the hill in Positano, with a short (steep) walk to Fornillo Beach. Make sure you get a sea view room with a terrace/balcony.

Residence Villa Yiara Not too far Hotel Conca D’Oro, the hotel has great views and the rooms are very comfortable, at a good price.

Hotel Poseidon

Great location to restaurants and a short walk to the town centre. The hotel has a lovely rooftop terrace with a pool, in case you want to spend a day lounging.

Day 1


Arrive Naples and transfer to Positano by taxi

A shuttle taxi there will take around 1.5 hours, depending on traffic- be prepared, you’re in Italy so you never know what the traffic will be like.

If you’re a history buff and wanting a good hit of history then Pompeii is on the way to Positano. If you’re not that fussed with iconic historical landmarks then you can easily bypass and head straight on through to Positano.

Once you’ve checked-in, it’s time to get the linen on and go for a wander around the Positano shops. There’s some great linen (not as good as ours of course but still good…), ceramic shops and shoe shops if you’re looking for a set of nice Italian sandals or loafers.

If you’re looking to go for a swim head straight to Spiaggia Grande (the beach at the base of Positano). Alternatively, you can try a less crowded beach like Fornillo beach, which is the next bay around from Spiaggia Grande. Hire a paddle board and then go for a casual lunch at Da Ferdinando.



Start with a sunset Aperol Spritz at  Francos Bar, Le Sirenuse Hotel. You may not be staying at Le Sireneuse but at least you can enjoy their hospitality. Francos Bar is a great terrace bar that overlooks Positano. Sit back with an Aperol Spritz or Prosecco and enjoy some aperitivos whilst watching the sunset. This is a great opportunity to send an instagram story back to your friends doing the 9-5 at home.

Dinner at Da Vincenzo. Make sure you book in advance and ask for a table outside. This is a personal favourite dishing up classic Italian food and great wine.

Day 2


9am Balcony breakfast at your hotel

10.30am – Go to the jetty at Positano Town for a small boat to ferry you to Da Adolfo.

Da Adolfo is the ideal place for a long, lazy lunch. You can only get to Da Adolfo by boat from Positano Town, it is literally a kitchen shack on the beach that serves simple, fresh Italian seafood at a reasonable price. You could almost go here every day if you wanted. Make sure you book well in advance. After lunch you can settle into a sun lounge and go for a swim before/during/after numerous bottles of rose. Another great opportunity to add to your Instagram story for the suckers back home. 


Sunset aperol at Il San Pietro Hotel

Late night dancing at Music On The Rocks  

The only place to go for a boogie is ‘Music on the Rocks’ in Positano. Thursday/Friday/Saturday nights are the main nights and rest assured if you go around 11pm and no one is there, just wait, something happens and the place explodes and become jammed by 1am. Ask a local what night is the best, but it is a lot of fun.

Day 3


9am – meet at Positano Harbour. Hire a boat and drive to Capri

A day trip to Capri is well worth it. The Island is stunning with an elegant vibe and luxury shopping if you’re into that. You can catch a ferry there from Positano but the best way is to hire a private boat so you can go at your own pace and stop off in bays along the way for swims and even check out the blue grotto.



After cruising around Capri, pull into Conca Del Sogno for a long lunch.

Conco Del Sogno is a real treat, a beautiful beach with an equally beautiful restaurant. Sit back, enjoy some fresh Italian seafood coupled with a nice Rose or Pinot Grigio and enjoy The Linen Life.


After a long day you can always grab a pizza on your walk back up through the town. Finish up early and get ready for an early morning walk.

Or, if you want to step it up and really treat yourself then there’s La Sponda, the Michelin Star restaurant situated at Le Sireneuse Hotel.

Day 4


If you feel like some early morning exercise then go for the “Walk Of The Gods”, a breathtaking 2,000 step walk which leads up to a secluded town in the hills, with a beautiful church and piazza. You can occasionally see the donkeys taking up/down supplies which is a sight. Take some water with you and go early in the morning or later in the afternoon because of heat.

Depending on how tired you are from the walk, you may want to head back to a local beach but if you’re feeling energetic then a trip to the town of Amalfi and Ravello is a great idea. A good way to do it is book a restaurant in either of the towns (Lido Azzurro in Amalfi is great) and go for a couple of hours early and walk around the towns and explore. The Gardens at Ravello are spectacular.

Amalfi- Lido Azzuro

Ravello- Rosellini's


Spend the afternoon relaxing on a sun lounge at one of Positano’s beaches or your own hotel balcony.


Head to Montepertuso, a gorgeous town up in the hills. You can drive or catch a short taxi.

The restaurant there is Il Ritrovo. It is beautiful, overlooking Positano with amazing views. Make sure you book in advance and ask for a table outside..

Hope you enjoyed our recommendations based on our own experiences. If you have your own recommendations then please let us know by adding your comment in the comment box below!

For those reading who are currently at their home or work, wishing they were in Positano right now don’t despair. Linen The Dream is our motto to enjoy the good things in life every single day, check out our 100% pure, highest quality European linen products here and live that Mediterranean dream every day!


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